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Small Business Marketing: The Key to Growth on Social Media Platforms

Updated: Jun 22, 2023

Get the most out of your B2C content with social media marketing

What to keep in mind when creating B2C content (for social media)

Social Media expert Cassie Petrey said it best - "Humans have historically been positioned to be sitting on a couch consuming content, whether it’s the radio, newspaper, or TV, we're primed to sit for a longer period of time to consume (data)."


However, more and more consumers have been viewing content on the go via mobile devices - leading to the rising popularity of short-form content (i.e. TikTok/Reels).


So, when creating content for your business (especially if it's visual), it's important to consider where you envision your customers viewing it.

i.e. Will they be watching Hulu at home? browsing TikTok on their lunch break? Scrolling through Instagram?


Tip #1 - Try to engage your viewers ASAP


Don't just think about what you want your viewers to see - but where they're going to see it. This should be a key factor in the production and creative decisions made behind content creation!


Tip #2 - Make sure your short and long-form videos have a thought process

It doesn't matter if you are creating short or long-form videos - there absolutely HAS to be a story with a beginning, middle, and end.


Even back in the day when TikTok videos were only a few seconds long, content creators still had to have a point. In addition to a thought process, you should think about the emotion you want viewers to feel while they're consuming your business's content - do you want them to feel nostalgic, aware of current events, intrigued to learn more, excited for the release of a new product or service?

Your videos (regardless of short or long-form) need to feel authentic (ESPECIALLY for TikTok).


"Hannah, what do you mean by authentic?" I'm glad you asked!

By authentic, I mean was the content made because you wanted to make it or because you had to make it?


I won't be the first or last person to tell you viewers can tell the difference!

Even through mobile devices - viewers can feel your intention and if you're doing something for likes or because you want to entertain/help them.


Tip #3 - Don't be pushy with a sales-forward CTA

If you want to convert viewers into followers and/or customers (that's the goal, right?) replace your pushy sales call to action with the word "help"!

How can I help these potential customers? How can I provide value to my niche?

By providing helpful content and adding value to the online community, you'll begin to see more traction in your online growth.

At the end of the day, it's the same thing but that has good intentions behind it!



Have fun with it!

Follow these tips and have fun creating content that offers more than just a sales pitch!


Interested in learning about the tools I use when creating content for my small business? Feel free to reach out!

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