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13 Personal Branding Tips for Small Business Owners

Updated: Aug 24, 2023

Hey guys! Hannah here and this week I'm hammering out a quick read on personal branding for professionals in the digital marketing space, and listing a few tips for building a strong online presence for yourself!

Marketers talk about the significance of branding for your business ALL THE TIME but you don’t hear about personal branding near as often! Your personal brand and professional brand go hand in hand - especially for start up companies.

So let’s get to it! Personal branding allows you to showcase the expertise, values, and unique qualities that make you trustworthy and memorable on a more casual level! Check out these quick and easy to follow tips to elevate your personal brand!


Elevate Your Personal Branding 👇🏻 Follow these tips and watch the magic happen!

  1. Define Yourself/Your Brand: Clearly identify your values, strengths, skills, and unique qualities. This forms the foundation of your personal brand.

  2. Be Consistent: Maintain consistency across all platforms in terms of your message, visual identity, and tone. This helps build a coherent and recognizable brand.

  3. Establish Your Online Presence: Establish a strong online presence through social media, a professional website, and other relevant platforms. Share valuable content related to your expertise.

  4. Pick a Content Strategy: Create and share content that showcases your knowledge and perspective in your field. This can include blog posts, videos, podcasts, and social media updates.

  5. Be Authentic: Be genuine and authentic in your interactions. People are drawn to individuals who are real and relatable.

  6. Choose Your Visual Identity: Choose a consistent color palette, fonts, and imagery that reflect your personality. This can help create a recognizable visual identity.

  7. Network: Build and maintain relationships within your industry. Attend events, engage in online discussions, and connect with peers and mentors.

  8. Prioritize Personal Development: Continuously improve your skills and knowledge to stay relevant and maintain your credibility.

  9. Be OK With Feedback: Be open to feedback from your audience. Listen to their opinions and adapt your brand accordingly.

  10. Have a Long-Term Vision: Think about where you want your personal brand to be in the long run. Set goals and work towards them strategically.

  11. Be Adaptable:: Be willing to evolve and adapt your brand as your career progresses and market trends change.

  12. Maintain a Professional Appearance: Pay attention to your online and offline appearance. This includes profile pictures, bios, and how you present yourself in public.

  13. Tell You Story: Share your journey and experiences. Personal stories can help humanize your brand and connect you with your audience.


Always remember 👏🏻👏🏻👏🏻

Personal branding helps you to establish a distinct identity and reputation to set yourself apart from other businesses in your niche. However, it is an ongoing process; it requires effort, consistency, and patience to build a strong and impactful brand over time! So don’t sweat it if it takes more time than you were expecting.

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